At Axelio.eu, we use cookies to improve the functionality of the website and to provide our visitors with the best information and service. We use cookies for:

  • Optimizing and improving the website
  • The use, management, and targeted display of so-called Call-to-Action banners
  • The integration of social media
  • Google Analytics: collecting statistics and analyzing data
  • Act-On marketing automation

Why do we use this information?

We always want to provide our customers and visitors with the best information and service. By using various cookies, we are able to track the behavior of our visitors and can adjust our services and support accordingly if necessary. Additionally, the information helps us as:

  • A visitor has made a contact request. We can use this information to get in touch.
  • We want to send mailings to a specific group in a certain segment. These can be mailings about:
  • A specific theme
  • Workshops, lunch & learns, or other events
  • Relevant updates on the website.
  • We want to send our general newsletter.

Which cookies do we use?

At Axelio, we use various software packages that enhance our services. The cookies are first-party and third-party. Below, you can find further specifications per product:

Act-On Beacon

We use Act-On marketing automation software to send the right message to the right person at the right time, so we can optimally assist our website visitors, mailing subscribers, and individuals interested in our service offerings. To do this as effectively as possible, we collect user behavior on our website via the Act-On beacon (a piece of JavaScript code that we place on our website) and request personal and role-based data through targeted questions via web forms. We call this profiling. Without profiling, there is a high chance that we cannot assist our visitors properly and may even send unnecessary or unwanted information.

What data do we collect via Act-On?

Act-On uses technologies such as cookies, beacons, tags, and scripts to analyze trends and track user movements across the website. We collect data including, but not limited to, the following via Act-On:

  • First name
  • Last name
  • Company name
  • Email address
  • Phone number

For more information on how we collect, use, and process personal data, we refer you to our privacy statement.

Google Tag Manager

With Google Tag Manager, we can manage and adjust all our tools. Here you can view Google's policy regarding Google Tag Manager. The following tools are loaded via Google Tag Manager:

Google Analytics

Through Google Analytics, we collect data from our visitors and their browsing behavior. The information is collected via 'tracking cookies', which allow us to see how visitors use the website through various reports. The data is anonymized, so IP addresses, for example, are not made visible. Based on the data, we can make any necessary changes to the website to better serve our visitors. For a detailed overview of the cookies used, we refer you to the cookie overview.

Information to third parties & Google Analytics privacy policy

If necessary, Google may be requested to provide information to third parties, which they are legally obliged to do. We have no influence over this. We recommend that you review Google's general privacy policy for more information. Additionally, we advise you to read the privacy policy specific to Google Analytics.

Social media buttons: Twitter, Google Plus, LinkedIn, Facebook

On our website, we use social media buttons to share or promote pages. The buttons from the various channels contain code from the respective social media channels themselves, and cookies are sent along. These cookies remember whether you are logged in. To be sure of what exactly happens to your data, we recommend reviewing the privacy statements of Facebook, Twitter, Google+, and LinkedIn. For a detailed overview of the cookies used, we refer you to the cookie overview.

Questions about our cookie statement?

If you would like to know more about the cookies, tracker beacons, and scripts on our website, please send us an email at [email protected].